Amelia Ursache Couture

Last updated: 16 September 2026

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At Amelia Ursache Couture, your privacy is important to us. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, request a private consultation, purchase a product or service, or otherwise interact with us.

We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable data protection legislation.

 

1. Who We Are

The data controller responsible for the processing of your personal information is:

Amelia Ursache Couture Operated by: Amelia Ursache Registered business name: SKAU STOCKHOLM Organisation number:19¤¤¤¤¤¤¤¤48 Registered address: Oxelvägen 23, 138 31 Älta, Stockholm, Sweden Email: contract.aufashion@gmail.com Website: www.ameliaursache.com

For any questions concerning this Privacy Policy or the use of your personal data, please contact us using the email address above.

 

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

• Your first and last name

• Email address

• Telephone number

• Country and city of residence

• Billing and delivery address

• Information concerning the service in which you are interested

• Your preferred consultation format, location and period

• Information that you voluntarily provide in a consultation request

• Order and payment-related information

• Communication history and correspondence

• Website usage information, such as IP address, browser type, device information and pages visited

• Cookie preferences and information collected through similar technologies

• Newsletter and marketing preferences, where applicable

Please avoid including sensitive personal information in the consultation form unless it is genuinely necessary for your request.

 

3. How We Collect Your Information

We may collect personal information when you:

• Complete and submit a consultation or contact form

• Contact us by email, telephone or social media

• Purchase a product, service or digital experience

• Subscribe to our newsletter or promotional communications

• Create or use a customer account

• Participate in a style, colour, body and figure, personality or fragrance consultation

• Browse or interact with our website

• Accept or manage cookies through the website’s cookie banner

Some technical information may be collected automatically through cookies and similar technologies.

 

4. How We Use Your Information

We may use your personal information to:

• Respond to questions and consultation requests

• Arrange and manage private consultations

• Recommend the most suitable service for your needs

• Provide colour, body and figure, style, personality or fragrance analysis services

• Process and administer orders, payments and deliveries

• Communicate important information regarding your appointment, order or service

• Provide customer support

• Maintain appropriate business, accounting and tax records

• Improve our website, services and customer experience

• Protect the security and proper functioning of our website

• Prevent fraud, misuse or unauthorised activity

• Send newsletters or promotional communications when you have separately agreed to receive them

• Comply with applicable legal and regulatory obligations

5. Legal Bases for Processing

We process your personal information only when we have a valid legal basis under the GDPR.

Depending on the circumstances, the legal basis may be:

Performance of a contract or steps taken before entering into a contract We use this basis when you request a consultation, ask for information about a service, make a purchase or enter into an agreement with us.

Legal obligation We may process and retain certain information when required by accounting, taxation, consumer protection or other applicable laws.

Legitimate interests We may process information where necessary for the administration, security, development and protection of our business, provided that these interests do not override your rights and freedoms.

Consent We rely on your consent for optional marketing communications, non-essential cookies and other activities where consent is legally required. You may withdraw your consent at any time.

 

6. Consultation Information

When you request or participate in a private consultation, you may choose to provide information about your preferences, lifestyle, personal style, physical proportions, aesthetic objectives, fragrance preferences or other matters relevant to the selected service.

This information is used exclusively to:

• Understand your request

• Prepare for and provide your consultation

• Create personalised recommendations

• Communicate with you about the requested service

• Maintain appropriate service records

You decide what information you wish to provide. Please do not submit medical, health-related or other sensitive personal information unless it is necessary and has been specifically requested.

Photographs provided for an analysis or consultation will not be published or used for advertising, social media, portfolios or promotional materials without your separate and explicit permission.

 

7. Payments and Purchases

When you purchase a product or service, payments may be processed by third-party payment providers available through our website platform.

Amelia Ursache Couture does not normally receive or store your complete payment card details. Payment providers process this information according to their own privacy and security policies.

We may receive limited transaction information, such as:

• Your name and contact information

• Billing or delivery details

• Purchased product or service

• Transaction status

• Payment method category

• Date and value of the transaction

8. How We Share Your Information

We do not sell or rent your personal information.

We may share personal information only when necessary with trusted service providers, including:

• Website hosting and e-commerce providers

• Payment processors

• Email and communication providers

• Delivery and logistics companies

• Accounting, tax, legal or professional advisers

• Technical, analytics and website security providers

• Public authorities when required by law

These recipients may process personal information only for the relevant service or legal purpose and are expected to protect it appropriately.

Our website is created and hosted using Wix.com. Wix may process certain personal and technical information necessary to operate, secure and provide the website and its functionality.

 

9. International Data Transfers

Some service providers may process or store personal information outside Sweden or the European Economic Area.

Where personal information is transferred outside the European Economic Area, we take reasonable steps to ensure that appropriate safeguards are in place, such as:

• An adequacy decision issued by the European Commission

• Standard Contractual Clauses approved by the European Commission

• Other legally recognised data protection safeguards

10. How Long We Keep Your Information

We retain personal information only for as long as necessary for the purpose for which it was collected.

In general:

• Consultation requests and correspondence are retained for as long as necessary to respond to and manage your request

• Customer and transaction records may be retained for the period required by accounting, taxation and consumer protection legislation

• Consultation materials are retained only for as long as reasonably necessary to provide the service and any agreed follow-up

• Marketing information is retained until you unsubscribe or withdraw your consent

• Technical and cookie information is retained according to the duration of the relevant cookie or service

When information is no longer necessary, it will be securely deleted or anonymised, unless continued storage is required by law.

 

11. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Ensure that the website functions correctly

• Remember your preferences

• Maintain security

• Manage shopping and account functionality

• Understand how visitors use the website

• Improve website performance

• Support analytics or marketing features, where permitted

Essential cookies may be used because they are necessary for the website to function.

Non-essential analytics, advertising or marketing cookies will be used only where permitted by applicable law and, when required, after you have provided your consent.

You may manage or withdraw your cookie preferences through the cookie settings available on the website. You can also control cookies through your browser settings.

 

12. Marketing Communications

We will send promotional emails or newsletters only when we have an appropriate legal basis, normally your consent.

You may unsubscribe at any time by:

• Using the unsubscribe link contained in the email

• Contacting us at contact.aufashion@gmail.com

Withdrawing consent will not affect communications that are necessary for an existing consultation, order or contractual relationship.

13. Your Data Protection Rights

Subject to the conditions established by applicable law, you may have the right to:

• Request access to your personal information

• Request correction of inaccurate or incomplete information

• Request deletion of your personal information

• Request restriction of processing

• Object to certain processing based on legitimate interests

• Receive certain information in a portable format

• Withdraw your consent at any time

• Object to direct marketing

• Submit a complaint to a data protection authority

To exercise your rights, please contact:

Amelia Ursache Couture

​aufashion.contact@gmail.com